Global coffee brands to converge in Seoul for int'l cafe show

The 25th Seoul International Cafe Show is set to commence on November 11 at Coex in Seoul for a four-day duration. This year's exhibition aims to solidify its status as a leading global coffee business platform, drawing together top coffee brands worldwide to engage with Korea's vibrant market and uncover potential business prospects.

For international corporations and participating brands, the event provides avenues to forge new trade channels, identify emerging industry patterns, and broaden their market presence. Exhibitors will also have access to a diverse array of specialized programs aimed at nurturing cross-border partnerships.

A notable attraction of the show is Coffee Alley, which will be organized around the theme of encountering the world's leading independent specialty coffee brands. This distinguished display will host a total of 78 prominent brands, consisting of 58 local and 20 international participants, including elite global cafes that have topped worldwide rankings.

This year, two new additions to the lineup are the Bakery Alley and the returning Cherry’s Choice, both of which will offer brands a platform to exhibit innovative products and explore the latest Food and Beverage (F&B) trends.