Urgent.News

What's breaking now, across thousands of outlets.

Business

Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls. The interesting part? The brand didn’t create it.

Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

More in Business

More from Thursday 29 October →