FTC orders Target, Walmart to provide details in personalized pricing inquiry
The agency sent the order to nine companies to examine how personal data is being used, even through loyalty programs, to potentially alter price tags.
The FTC has issued an order to nine companies to investigate how personal data, including information gathered through loyalty programs, may be used to potentially change price tags.
Retail Dive reports that the agency is examining the use of personal data for these potential pricing alterations.
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