Fronted raises €1.7M to simplify global hiring and business expansion

Nordic technology startup Fronted has secured €1.7 million ($1.9 million) in seed funding to bolster its global growth and further develop its AI-driven platform for managing international employment operations. The investment round was spearheaded by Swedish firm Kaknäs Invest, with contributions from Skagerak Capital and existing backers Antler and Sondo Capital, along with a collection of new angel investors.

Managing global employment operations can prove challenging due to the need to navigate varying employment regulations, payroll systems, and compliance requirements across multiple countries. Companies often rely on several service providers, leading to increased administrative overhead and expenses. Founded by CEO Marius Blaker Høgevold and Chairman & CCO Hans Nyvold Kjellby, Fronted seeks to tackle these obstacles by offering a unified platform encompassing cross-border recruitment, Employer of Record (EOR) services, and entity setup and management.

Fronted's technology automates critical administrative tasks such as payroll calculations, tax reconciliations, and contract generation. By integrating local labor laws into its software, the company aims to minimize manual processes, enhance pricing transparency, and simplify compliance across diverse jurisdictions. CEO Høgevold emphasized the difficulties companies encounter when expanding internationally, especially the costs and complexities tied to current service providers.

"We are building the invisible software layer that takes away the headache of cross-border administration, giving ambitious companies a trusted Nordic partner to scale globally with total transparency and ease," Høgevold stated.

The fresh capital will fuel Fronted's commercial expansion, broaden its global presence to 70 countries, and further refine its AI-powered payroll engine.