Friendflation: Warum Geld in Beziehungen relevanter wird

In recent years, money has become increasingly important in friendships, says Dr. Wolfgang Krüger, a psychotherapist and business expert. Krüger notes that the gap between the rich and poor is widening, and that we are currently living in an uncertain time where money plays a greater role. This is evident in expensive bachelor parties, group trips, café visits, dinners, and movie outings, all of which involve significant expenses.

Krüger coined the term "Friendflation" to describe the rising costs of maintaining friendships, which is a manifestation of inflation in shared experiences. The gastronomy industry, in particular, has seen significant price increases, with restaurants becoming about 26% more expensive between January 2022 and July 2025. Cafés are also affected, but replacing restaurant meals with cheaper alternatives is more difficult.

Friendflation can create problems within friendships, especially when one person values money more than the other. For example, Maresa*, a student, was initially impressed by her boyfriend, who often drove her around in his Porsche. However, over time, their spending habits diverged, with him frequenting expensive restaurants while she preferred more economical options.

This financial disparity eventually led to their breakup. Krüger emphasizes that it's not the amount of money that matters most, but rather our attitude towards money, which is shaped by our upbringing. The issue arises when financial differences are discussed within a friend group, as the more affluent person may feel uncomfortable addressing the issue.

Krüger suggests that the richer friend should recognize the difference and try to counteract the disparities, or the person with less money should learn not to define themselves by money. Overall, strong friendships are essential for a long and fulfilling life, and Krüger advises maintaining them by avoiding topics that involve money.