Fiverr Pivots to AI Agents as Traditional Search Erodes
Fiverr is restructuring its digital architecture to adapt to what its CEO calls a fundamental upheaval in internet search. With search engine optimization losing ground to artificial intelligence assistants, the freelance marketplace is shifting focus from traditional web discovery toward direct integrations with AI platforms like ChatGPT and Claude, CEO Micha Kaufman said Thursday (Oct. 29.).…
We haven't written up this one. PYMNTS has the full story — the link below goes straight to it.
