Employee training startup raises $40 million
Bites, which developed an AI platform for training deskless workers via WhatsApp and Teams, completed a Series A round led by PeakSpan Capital fund.
Israeli employee training video startup Bites has raised $40 million in a Series A fundraising round, bringing its total funding to around $55 million since its founding in 2020. Lead investor PeakSpan Capital, which focuses on AI and software growth companies, participated alongside existing investors Vertex Ventures, Horizon Capital, Rittenhouse Ventures, and Lyra Ventures. The funds will be used to expand Bites' development center in Israel, enhance its AI engine, and bolster its sales and customer support teams.
Bites' AI platform transforms any company procedure, document, or idea into a customized training video that appears directly on employees' phones in their native language through familiar channels like WhatsApp and Teams. The platform requires no app download or login details, creating a personalized knowledge base for each employee and allowing them to access professional information via free-language chat.
The company's AI engine is integrated with an organization's sales, customer management, and human resources systems, linking business data with learning data from millions of employee interactions with the videos. Bites is currently developing an automated process to identify performance declines, generate focused training, and measure the impact on results, such as sales volume for new promotions.
Key customers for Bites include Unilever, Coca-Cola, Shake Shack, Wynn Resorts, The Venetian, and Compass Group, among others in the hospitality and retail sectors. The company was founded by CEO Eran Heffetz, COO Tal Nagler-Almog, and CIO Hagai Horowitz. Heffetz also serves as chairman of real estate company Anshei HaArg and previously co-owned several Tel Aviv restaurants. Nagler-Almog previously worked on learning materials at Kidum.
PeakSpan Capital's Phil Dur emphasized that most training tools cater to desk workers, while Bites is designed specifically for deskless workers, leading to increased productivity. The startup currently employs 30 people in its Tel Aviv development center and New York headquarters, with CEO Heffetz expressing excitement for the company's growth in the next phase.
Written by urgent.news from Jerusalem Post Tech & Start-Ups's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
