Dallas Cowboys Cheerleaders owner sues My Chemical Romance over copied uniforms

My Chemical Romance finds itself embroiled in a legal dispute with Pro Silver Star Ltd., the owner of the Dallas Cowboys Cheerleaders brand. The controversy centers around the use of costumes resembling the cheerleaders' distinctive blue-and-white uniforms during the band's Hollywood Bowl residency. Pro Silver Star has petitioned a Texas court to halt the performances until the dispute is resolved, arguing that the costumes could tarnish the reputation and commercial value of the Dallas Cowboys Cheerleaders.

The band's controversial performance took place on October 21, 2026, when dancers donning costumes akin to the cheerleaders' outfits engaged in a simulated gunfight choreographed for their song, "Teenagers." Pro Silver Star contends that these costumes could confuse audiences into believing that the dancers were official members of the cheerleading squad, potentially damaging the real cheerleaders' reputation.

The company also alleges that the use of these costumes in a violent context risks associating the cheerleading squad with violence, which could harm its commercial goodwill. Pro Silver Star has previously attempted to contact the band to resolve the issue, but the matter has since escalated to legal action. The band's Long Live The Black Parade tour, which included the controversial performance, continues, with further scheduled dates for the Hollywood Bowl residency.

The legal battle highlights the delicate balance between artistic expression and the protection of trademarked brand identities.