Coca-Cola's CEO doesn't like it when you call your Diet Coke a 'fridge cigarette'
"We don't position Diet Coke in that way," Coca-Cola CEO Henrique Braun said when asked about people calling the soda a "fridge cigarette."
Coca-Cola's CEO, Henrique Braun, expressed dissatisfaction when asked about the term "fridge cigarette" in a recent interview. This slang term, coined by Gen Zers through a viral TikTok video, refers to Diet Coke as a cold, refreshing, and addictive soft drink. Braun emphasized that the company does not position Diet Coke in this manner, stating that the nickname is how consumers choose to call it.
The CEO highlighted the product's great taste and unique connection with consumers. Despite the phrase's popularity, Braun chose not to comment further on the subject.
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