Chain Reactions Africa gets Global SABRE Award

Chain Reactions Africa, a Nigerian independent public relations and communications consultancy, has been awarded a Global SABRE Award for its campaign "From Promises To Proofs." This marked the first time a Nigerian independent PR firm had won a Global SABRE award and presented the campaign at the PRovoke Global Summit in Chicago.

The campaign highlighted the economic reform program of the Nigerian Presidency, addressing the challenge of moving public conversation from government promises to visible, tangible, and verifiable evidence of delivery. Founder & Chief Strategist of Chain Reactions Africa, Israel Opayemi, discussed the rise of global grievances and the importance of governments connecting policy decisions with citizens' lived experiences.

The award, presented on 26 October, was part of a broader campaign showcased at the summit, where Opayemi credited the Presidential Media and Communications team for their collaborative efforts. This recognition, among only 40 campaigns globally from over 5,500 entries, places Chain Reactions Africa's work alongside the best in global communications and adds to the consultancy's industry achievements.