Binance Launches P2P Merchant Referral Program for CIS and CEE Markets

Binance has introduced a new Merchant Referral Program targeting the CIS and CEE regions, offering cash rewards to users who attract new liquidity providers to its P2P marketplace. The campaign begins on October 29, 2026, and extends through the end of the year. Both the referrer and the new merchant receive USDC token vouchers, aimed at enhancing liquidity in nine specific countries.

Participating merchants must complete identity verification and submit a referral form. Upon the referred merchant's first successful trade, the referrer earns a 50 USDC voucher. To unlock additional bonuses, new merchants have 30 days to achieve specific trading targets. Level 1 rewards are granted for 60 trades amounting to 20,000 USDT, while Level 2 rewards are awarded for 120 trades totaling 40,000 USDT.

Only merchants based in Kazakhstan, Kyrgyzstan, Armenia, Azerbaijan, Georgia, Tajikistan, Belarus, Ukraine, and Moldova are eligible for the program. To qualify for a payout, merchants must remain active for at least 10 days, maintaining an 80% trade completion rate. Rewards are processed bi-weekly and issued as token vouchers in monthly batches, with a 30-day expiration period after issuance.

Binance maintains a vigilant stance against fraud, disqualifying accounts involved in wash trading or market manipulation. Before engaging in P2P trading, it is crucial to understand local regulations to ensure account safety and compliance.