Yahritza y Su Esencia Joins Double P Management Roster: ‘Their Ceiling Is Extraordinarily High’
The música mexicana trio will be co-managed by Jorge Prajin and Adriana Martinez.
Double P Management, helmed by music exec George Prajin and global star Peso Pluma, has added Mexican sibling group Yahritza y Su Esencia to its stable, Billboard reveals on Wednesday (Oct. 28). The chart-topping trio will maintain longtime manager Adriana Martinez while collaborating with Prajin and his team for their next career stage and worldwide growth.
Prajin hailed Yahritza y Su Esencia's talent, authenticity, and audience connection as establishing them as a key act in "música mexicana." Praising their "rare combination of artistry, vision and star power," he believes their future "ceiling is extraordinarily high." He expressed excitement to work alongside Martinez, sharing the same vision for the group's future.
Yahritza y Su Esencia, comprising Yahritza, Armando, and Jairo Martínez, has captivated audiences with their unique sound, heartfelt songwriting, and commercial success. Songs like "Soy El Único," "Esta Noche," and "Frágil" with Grupo Frontera have earned billions of streams, multiple chart achievements, and solidified their status as a standout act in regional Mexican music.
Their 2022 EP Obsessed topped Billboard's Regional Mexican Albums chart just a month after their lead single "Soy El Único" debuted at the top of the Hot Latin Songs chart. Formed in Yakima, Wash., at age 15, the group has become a prominent force in Latin music, with Double P Management now managing other Latin stars like Peso Pluma, Tito Double P, and Paloma Mami.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
