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Why Nike Can’t Find Its Next Hit

A muted comeback for the ‘Royal’ Air Jordan 1 exposes cracks in Nike’s turnaround effort. BoF’s Mike Sykes joins Sheena Butler-Young to unpack why scarcity alone won’t save Jordan brand and what it will take for Elliott Hill’s Nike to feel essential again.

Why Nike Can’t Find Its Next Hit

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

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