Why consulting giants aren’t quaking at Anthropic’s new AI venture
Consulting firms have long focused on advising clients on adopting new tech, but now the biggest AI giant seems to be keen to adopt advisory skills, as the consultancy sector continues to pivot, writes Maria Ward-Brennan Last week it was revealed that Anthropic, the company behind some of the world’s most advanced AI models, plans [...]
The leading AI company, Anthropic, is set to launch an AI consultancy in Europe, marking a strategic shift from its focus on developing advanced AI models. The firm, backed by London-based private equity firm Hg, aims to generate new revenue streams and offset high costs associated with data centers, compute, and infrastructure.
This move comes as traditional consulting giants such as KPMG, EY, PwC, and Deloitte have reported modest increases in revenue, but face challenges from mandatory regulatory work and AI-related advisory services. Despite Anthropic's anticipated market value ranging between $1.5tn and $2tn before its much-anticipated IPO, the company reported billions of dollars in losses in the most recent financial year.
The partnership with Hg is expected to provide Anthropic with an immediate client base and credibility, as the private equity firm's portfolio companies could serve as initial customers. Critics argue that Anthropic's consultancy may primarily serve as an in-house sales tool for the tech giant, rather than offering truly independent advice to clients.
However, the move is seen as a positive development for the UK consultancy market, as Anthropic seeks to establish a presence in the lucrative British market.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
