When content becomes infinite, what makes people pay attention?

In the age of infinite content, attracting people's attention has become a pressing challenge. At TechSparks 2026, industry leaders Avinash Mudaliar, Deepit Purkayastha, and GSN Aditya gathered to discuss how formats can shape audience consumption and stand out in a crowded digital landscape.

Mudaliar, Co-founder and CEO of HT Media Labs, emphasized that content abundance doesn't pose a problem - rather, it's the limited time available for consumption. His startup, Carvaan, focused on providing a simple, personalized experience without the usual app-related friction. By recreating the ambiance of old-time radio and offering a curated selection of songs, Carvaan managed to capture its target audience's attention.

Purkayastha, Co-founder and CEO of Inshorts, pointed out that while personalization is crucial, it's not the only differentiator. He explained that Inshorts has focused on delivering reliable, factual news to users who seek a break from the noise of social media. Their platform serves as a trustworthy source for information, which becomes particularly valuable during periods of digital detox.

Aditya, COO of Eloelo Group, highlighted the importance of storytelling formats in engaging audiences. Micro-drama, with its shorter production times and lower costs, enables creators to experiment with localized content and cater to niche interests. Despite the rapid advancements in AI, Aditya remains skeptical about its ability to replace human creativity, noting that AI can accelerate content creation but cannot predict the changing tastes and expectations of audiences.