The FTC asks companies from Uber to Walmart about how they personalize the prices you pay
FTC looks into Uber, DoorDash, Walmart on personalized pricing, seeking data use details from airlines to retailers.
On Wednesday, the Federal Trade Commission (FTC) reached out to a broad range of companies, including Uber, DoorDash, Walmart, and Delta, requesting information about their pricing practices. According to the FTC, the orders target companies that use personalized pricing, asking about web usage habits and other personal data. The FTC's Chairman, Andrew N. Ferguson, emphasized that consumers should be aware if companies utilize their online behavior or other personal information to set prices, potentially leading to higher costs.
He also stated that employees should know if their compensation could be influenced by the methods companies employ in using personal data. The FTC's investigation aims to shed light on the extent to which companies leverage personal data to personalize pricing, affecting both consumers and employees.
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