Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’

In an interview with WIRED, Apple executives discussed the company's decision to incorporate touchscreens into Macs. CEO John Ternus expressed surprise at the development, stating, "Who knew?" The move comes after years of skepticism from online commenters who argued that touchscreens lacked a place on the Mac. Apple's CEO Johny Srouji and marketing chief Greg "Joz" Joswiak attributed the change to technological advancements over the past decade, including custom silicon, redesigned thermal systems, and a reworked hinge.

These improvements allowed Apple to meet its standards for a touchscreen Mac without compromising the user experience. The decision was also driven by the increasing prevalence of touch-first users, such as iPad and iPhone owners, as well as professional users who have been requesting the addition of touch capabilities to their Macs.