Seoul Forest pop-up draws 43,000 visitors, with foreigners making up one-quarter
Nearly one in four visitors to a Seoul-branded pop-up store at Seoul Forest were foreign tourists, driving total attendance past 42,000 over three months as municipal authorities work to capitalize on the city's global profile through official merchandise. The Seoul Metropolitan Government said Wednesday that 42,738 people visited The Seoul My Soul Lounge from July 31 to Tuesday during the 2026…
The Seoul Metropolitan Government reported that a pop-up store named The Seoul My Soul Lounge at Seoul Forest attracted 42,738 visitors between July 31 and August 2, 2026, during the 2026 Seoul International Garden Show. Foreign tourists accounted for 24 percent of the total attendance, totaling 10,272 visitors. The lounge, located on a lawn at Seoul Forest, featured garden displays, merchandise, and food products showcasing Seoul's identity.
The venue was divided into four sections: Seoul-themed merchandise, food, city's brand, and retail products. Popular attractions for international visitors included red bean bread from Koryodang Bakery and snacks from Pungsimdang, produced through partnerships between the city and private companies.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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