Seoul Design Week draws 670,000 visitors as city expands global reach

Seoul Design Week brought in 670,000 attendees over a span of 12 days, transforming the city into a giant exhibition of design and consumer trends. This event marked a significant step in the city’s global outreach, happening from October 14 to 25. The festival was organized by the Seoul Metropolitan Government and the Seoul Design Foundation, alongside 871 companies and brands, 370 designers, and 353 university students.

This year’s edition of Seoul Design Week went beyond the traditional Dongdaemun Design Plaza (DDP) to include 150 design hotspots spread across five districts of Seoul. These locations included Seongsu, Yeonhui, Seochon, and Apgujeong, providing visitors with a chance to discover design in various settings such as studios and exhibitions, as well as in everyday environments.

The DDP Design Fair, in collaboration with the lifestyle commerce platform 29CM, attracted 35,000 visitors over five days. Under the theme “A market full of personal tastes,” over 80 brands showcased their products, creating a space for consumers to interact with both emerging and established designers. The fair served as a platform for brands to receive immediate feedback from customers and to explore new avenues for sales.