Samsung Brand Value Tops $100 Billion

According to the 2026 Best Global Brands survey conducted by Interbrand, Samsung Electronics' brand value reached a staggering $105.2 billion in 2023, marking a 16% increase from the previous year. This Asian giant has maintained its position as the only Asian company within the top five since 2020, bolstering its supremacy through its excellence in semiconductors and artificial intelligence (AI).

The company's impressive growth can be attributed to record-high earnings in its semiconductor division and enhanced AI competitiveness, primarily driven by its mobile business.

Interbrand's analysis highlights that Samsung Electronics' Device Solutions division, responsible for semiconductors, played a pivotal role in the company's success. This division spearheaded the production of high-value-added products, including the world's first mass production of sixth-generation high-bandwidth memory (HBM4).

Furthermore, the Device eXperience division, which manages the company's AI connectivity efforts across various home appliance products, received positive feedback for its customer-centric brand strategy.

Hyundai Motor secured a brand value of $25 billion and held the 29th position overall in the survey, a notable two-place improvement from the previous year. This growth in Hyundai's brand value was primarily driven by its record-high performance in 2022, when the company reported revenue of W186.2545 trillion ($140.04 billion). Despite an uncertain management environment, Hyundai Motor's expansion of its hybrid lineup, coupled with its strategy to secure future technologies, propelled its brand value upwards.

Hyundai's achievements in 2022 were underpinned by a successful hybrid model and a focus on future technologies such as hybrid vehicles. The company demonstrated its business competitiveness by surpassing annual sales of 1 million units in the U.S. market and selling 960,000 eco-friendly vehicles globally. As part of its long-term strategy, Hyundai Motor is investing in new business areas such as physical AI and robotics.

Recently, the company began training the humanoid robot "Atlas" at the Robotics Application Center located in Hyundai Motor Group Metaplant America (HMGMA) in Georgia, USA. This initiative is part of a mid- to long-term plan to deploy the robot at actual production sites by 2028.