Report: 75% of Canadians are fans of women’s sport, but finding games a challenge

A new report commissioned by Canadian Women and Sport reveals that 75% of Canadians now consider themselves fans of women's sports, up from 67% two years ago. Despite this growth in interest, 62% of surveyed fans admit they don't know where to find professional women's league games or the content online. Zoe Boyd, a Hamilton PWHL player, recalls how watching Hockey Night in Canada with her family every Saturday night inspired her passion for the sport.

She credits the league's expansion and growing visibility as proof that women's sports have a bright future. However, Allison Sandmeyer-Graves, CEO of Canadian Women and Sport, notes that a perception gap exists between fans' enthusiasm and the actual coverage of women's sports, which only represents 9-21% of traditional media content.