Real Madrid, LaLiga apology over Mbappe shows power of Chinese market

Following the controversy sparked by Kylian Mbappe's controversial comments about Mao Zedong, Real Madrid and Spanish football's governing body, LaLiga, have issued apologies in response to a widespread boycott in China. The video clip showing Mbappe in a Mao Zedong mask has led to three sponsors pulling support for the star player, and Chinese state TV has halted the broadcast of Spanish league matches, threatening LaLiga's international development strategy.

Despite the apologies, the situation remains tense, highlighting the Chinese market's significant influence on Spanish football. China and the United States together fund the majority of international broadcasting rights, valued at €748 million (US$834 million) for the 2024-25 season. LaLiga has adapted its schedule to accommodate Asian time zones, leading to increased viewership and the value of its international TV rights.

The Spanish giants Real Madrid and Barcelona have substantial investments in China, with Real Madrid earning between 10 and 15 percent of its jersey and merchandise sales in the country. Both clubs have engaged in pre-season friendlies with Chinese, Japanese, and South Korean teams. Barcelona, which has established football academies in China, claims to have more supporters in Asia than in Europe and America combined.