Price hikes can’t stop YouTube Premium from hitting new subscriber records

Alphabet's Q3 2026 financial report reveals that YouTube Music and Premium have surpassed 150 million subscribers, marking a significant increase from the 125 million reported earlier in the year. CEO Sundar Pichai announced this milestone during the presentation of the company's latest performance data, highlighting the resilience of YouTube Premium despite ongoing price hikes. The growth in subscriber numbers underscores the continued popularity of YouTube's premium offerings amidst a competitive streaming landscape.

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