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Pelican Built a Cult Brand. Now It’s Chasing a Bigger Audience.

Pelican made its name with nearly indestructible cases for people who really need them. Now the company is betting that creators—and the people who follow them—can turn a professional tool into a much bigger consumer business.

Pelican Built a Cult Brand. Now It’s Chasing a Bigger Audience.

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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