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Monte Carlo simulations for startup ideas: how I built a go-to-market stress test

When I and my Co-Founder -who as you will see have an experience in marketing and sales that sums up to zero, used to evaluate a new product idea, we did it the way almost everyone does: we get…

  • Monte Carlo simulations evaluate startup ideas by testing go-to-market strategies.
  • Simulation uses ranges and distributions for uncertain inputs like conversion rates and churn.

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