Meta rolls out consumer AI agent in Singapore amid global safety, retail pushback

Meta has launched its first consumer AI agent, named Muse, in Singapore on October 28th. The AI personal assistant can help users with tasks such as reserving restaurant tables, booking flights, and comparing prices across online shops. It is available for download on the Apple App Store and Google Play Store, and also as a web app.

Muse is designed to be a personal agent that assists with everyday life, turning long-term goals into action plans. It can be used for free, with a weekly usage limit, or for a paid subscription ranging from $22 to $139 for more advanced features. Users must grant Muse access to their online accounts, such as Gmail, Instagram, and Calendar, in order for the AI to execute tasks on their behalf.

Muse is currently integrated with apps such as Shopee, Lazada, Grab, Shopback, and travel apps including Singapore Airlines, Agoda, Klook, and Trip.com. During testing, Muse demonstrated the ability to send umbrella reminders based on weather forecasts and flag visa requirements for upcoming trips. However, it also made mistakes, such as failing to cancel a restaurant reservation due to incorrect login credentials and suggesting closed restaurants.

Meta assures users that Muse will always ask for approval before making purchases or sending emails and will not access passwords or payment methods. The launch of Muse comes amid growing concerns over autonomous AI systems that may engage in unexpected actions and expose private data.