Maybelline & Billboard Bring Music and Beauty Together at Latin Music Week
Maybelline enhanced the fan experience at the conference with experiences and product giveaways
Billboard Latin Music Week 2026 brought together fans, industry professionals, and artists from the Latin diaspora to celebrate culture and empowerment. As a key partner, Maybelline New York showcased its commitment to self-expression by providing attendees with a variety of ways to enhance their looks and document their experiences.
The brand offered a touch-up station, full-length mirrors, and an interactive recording booth where fans could recreate the brand's famous "Maybe it's Maybelline" jingle to music from bachata, cumbia, and reggaeton. The event culminated in an executive keynote featuring Yasmin Dastmalchi, President of Maybelline and essie US, who emphasized the shared connection between music and makeup as means of self-expression and emotion.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
