MacBook Studio?
A teaser video shared by Apple CEO John Ternus today hints at a potential name for the rumored MacBook models with touch-enabled OLED displays: MacBook Studio. The video shows an Apple logo being projected onto a wall against a city skyline, and perhaps that wall is a movie studio. Apple is expected to show off the new MacBooks to selected tech reporters and content creators at an experience in…
Apple's CEO John Ternus unveiled a teaser video hinting at the possible name for upcoming MacBook models equipped with touch-enabled OLED displays: MacBook Studio. The video features an Apple logo projected onto a wall against a city skyline, possibly symbolizing Hollywood movie studios. Apple plans to showcase the new MacBooks to selected tech reporters and content creators at an event in Los Angeles today, coincidentally the birthplace of Hollywood.
If the speculation holds true, Apple would introduce both a Mac Studio desktop computer and a MacBook Studio laptop, along with the Studio Display. The MacBook Studio would likely be marketed towards creators, and Apple plans to promote its recently-updated Apple Creator Studio suite of apps during the announcement.
The teaser video remains just a creative exercise at this stage, as the new models could potentially retain the MacBook Pro branding, or the long-discussed MacBook Ultra name might still emerge. Additionally, the teaser might hint at the return of the glowing Apple logo on the MacBook's lid. Speculations aside, the full details are expected to be revealed during the Los Angeles event today.
Written by urgent.news from MacRumors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.