Jack in the Box Gets Official Avengers: Doomsday Meal With Mystery 'Assemble Sauce'

Jack in the Box is capitalizing on the Avengers frenzy with an official Doomsday meal slated to launch on November 5. The limited-time offering reintroduces fan-favorite items such as popcorn chicken, mozzarella sticks, tacos, curly fries, and a drink. This meal also features three customizable Avengers-themed dipping sauces, including a brand new mystery sauce called "Assemble Sauce."

The promotional images hint that the sauce might have a yellow color, possibly hinting at a hot or honey mustard flavor. The meal's packaging showcases classic Dr. Doom green, and customers can collect exclusive Doomsday-themed magnets, each depicting one of the eight Avengers characters including Dr. Doom, the Invisible Woman, Gambit, and Thor.

Jack in the Box's collaborations with popular franchises are not new, as they currently feature a The Simpsons-themed Treehouse of Horror meal ahead of Halloween. Katelyn Zborowski, the company's chief marketing officer, explained that Jack in the Box aims to merge beloved fandoms with their distinctively bold, craveable food offerings.

Marvel has been promoting its marketing efforts, including a collaboration with the MLB for a new Avengers movie preview during the World Series. Dunkin Donuts is also set to launch its own Marvel-themed collaboration. Avengers: Doomsday is scheduled for release on December 18.