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J. Cole Reflects on Kendrick Lamar Feud & Confirms He’s Not Retiring: ‘I’m Not Using That Word at All’

Cole previously said The Fall-Off would be his final album.

J. Cole Reflects on Kendrick Lamar Feud & Confirms He’s Not Retiring: ‘I’m Not Using That Word at All’

J. Cole discussed his recent experiences and career plans with his manager Mark Pitts and Frazier Tharpe of GQ during a conversation in Las Vegas on October 28. Initially considering The Fall-Off as his final album, Cole has since decided to continue releasing music, removing the word 'retirement' from his vocabulary. The double-disc project reached No. 1 on the Billboard 200 and solidified Cole's place in the music industry.

When reflecting on his notorious feud with Kendrick Lamar in 2024, Cole stated he did not intend to respond to Lamar's diss, but ultimately released "7 Minute Drill" as a way to save face. Apologizing to Lamar and discontinuing the feud, Cole later removed the diss track from streaming services.

Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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