Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.
The nasal wellness sector is experiencing a surge in attention and investment. DTC brand Intake Breathing has secured $62 million in funding from Camino Partners, a venture capital firm established by Kind Snacks founder Daniel Lubetzky. This capital infusion will support Intake Breathing's expansion into retail channels and bolster its internal operations.
The company's objective is to revolutionize the stagnant nose strip market, making it more appealing to a wider audience focused on health and longevity. As consumer interest in wellness goes beyond supplements and skincare, incorporating daily habits such as breathing is becoming increasingly popular. Similar ventures like Hostage Tape and ZzzTape have emerged in recent years, capitalizing on trends like mouth-taping.
As functional products evolve into lifestyle essentials, enhancing airflow and sleep quality is emerging as a key focus within the wellness industry. For further insights, read the complete article on modernretail.co and subscribe to Modern Retail newsletters to stay updated on the evolving landscape between traditional and innovative retail sectors.
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