Indore Diwali Shopping 2026 Sees Rajwada Décor Demand Surge, Traders Report 45% Sales Hit From Online Competition
Indore (Madhya Pradesh): With Diwali approaching, Rajwada’s bustling markets are witnessing a surge in demand for decorative flowers, designer hangings, fairy lights and illuminated prayer backdrops. This year’s trends reflect a growing preference for ready-to-use festive décor that combines traditional designs with contemporary styling. Artificial flowers with glitter and beadwork, realistic…
Indore's Rajwada markets are seeing a surge in demand for festive décor as Diwali approaches. Traders report a 45% decrease in sales due to online competition, with customers favoring ready-to-use decorations that blend traditional styles with modern designs. Popular items include artificial flowers with glitter, realistic floral arrangements with decorative birds, and fairy lights woven through artificial vines.
Embroidered fabric backdrops with LED strips are also in demand, catering to those seeking illuminated spaces for prayers. Prices for simple decorative items have risen from Rs 200 to Rs 500 to Rs 600 to Rs 800. Local vendors attribute this decline to online discounts and convenience, frequent product returns, and higher logistics costs.
Despite these challenges, vendors note that Rajwada remains a popular destination during festive seasons, attracting shoppers who appreciate the tactile experience of traditional shopping and the ability to inspect products before purchase.
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