I Spent Months Building the Software. Nobody Warned Me About What Comes After.
I thought the hardest part of building a product would be the code. I was wrong. 😂 You spend months debugging, fixing failing tests, writing documentation, dealing with deployment issues, and convincing yourself that one more feature is necessary. Then you finally ship. And suddenly, you're expected to become a marketer, salesperson, content creator, and community manager. Wait. I thought I…
The author, who spent months developing a product, discovered that the hardest part was not the code itself. Instead, the real challenges lay in debugging, fixing tests, writing documentation, addressing deployment issues, and constantly questioning the necessity of additional features. After finally releasing the product, the author was unprepared for the subsequent role of marketer, salesperson, content creator, and community manager.
The author started working on Agata Proxima, an open-source-backed PostgreSQL security platform, and found that the engineering challenges were manageable. However, the task of persuading developers to discover and care about their creation proved to be a completely different and daunting problem. The author realized that shipping software and generating interest in it are two distinct skills.
The author seeks advice from other developers who have successfully launched their products on how to get people to try their own creation, going beyond simply posting on social media, which they are already doing.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.