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Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

  • Only 11% of CTV ad requests have usable show names, while 93% contain genre labels.
  • 93% of genre labels vary in accuracy, with 22% being vague.
  • Content classification confusion may hinder CTV ad industry's efforts to pass content signals.

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