Halloween hasn’t happened yet, but Americans are already obsessed with this Christmas trend

Even though Halloween hasn't arrived yet, many Americans are already fixated on a Christmas trend. Social media users are swapping pumpkins for Christmas trees, and festive cookies and pastry recipes are taking over platforms like TikTok and Instagram. Since October 18, these holiday treats have garnered a staggering 43.1 million views across platforms, with over 784 creators sharing their own recipes or recreations.

Google searches for holiday recipes increased by 285% in late October, indicating a significant rise in interest.

The recipes vary in popularity and difficulty, with some requiring more technical skill than others. One Instagram video, which showed a creator baking brownies in a circular pan and decorating them to resemble a Christmas tree, has received over 15.2 million views. Other recipes, such as a hot chocolate cookie with marshmallow center and a raspberry thumbprint cookie, have also gained substantial attention.

One TikTok video featuring the raspberry cookies received over 110,000 views, sparking numerous questions and comments from viewers.

The reception to the early shift towards Christmas and holiday-inspired recipes appears to be well-received by users. According to Convosight, a consumer intelligence platform that analyzes social media content, around 79% of posts and comments on trends are positive. It seems that more popular posts include detailed information for viewers, such as measurements, instructions, and final shots, both in captions and videos.

However, this shift in focus has not gone unnoticed by some skeptics, who have raised concerns about the rapid transition to winter festivities before Halloween even arrives.