Gli Emirati Arabi scelgono il Galileo Visionary District di Padova

MASA Trading FZE, an Abu Dhabi-based company specializing in air conditioning units and small household appliances, has chosen Padua's Galileo Visionary District (Galileo Visionary District) to develop products exclusively for the European market under the brand Evolv Lab. MASA Trading FZE, with a revenue of approximately $320 million, is one of the leading companies in the Middle East, exporting to 40 countries and operating directly in six.

Now focusing on the European market, MASA Trading FZE will develop a portfolio of completely new products, from design to technology and materials, to meet the diverse needs of European consumers, which are quite different from those in the markets where it has previously operated. The total budget for the development of these products is €5 million for the next two years.

MASA Trading FZE's research areas include air conditioning innovation, air quality (air purifiers and their filtration and monitoring technologies), connected products, and artificial intelligence. "We chose to collaborate with Galileo Visionary District because we believe that great ideas need the right environment to grow," explained Abdullah Chaalan, founder and CEO of MASA Trading FZE.

Galileo Visionary District provides academic expertise, creative thinking, and talent, while MASA Trading FZE brings entrepreneurial experience, financial capability, and market access. Startups and students contribute ambition: the courage to believe in an idea, question established beliefs, and commit to turning it into reality.

This vision led to the development of Evolv Lab, a platform where these diverse forces can converge. Chaalan clarified that the company's goal is to create a concrete path that moves from ideas and research to products, companies, and markets. Artificial intelligence is accelerating learning, design, and production processes. By combining this speed with Galileo Visionary District's academic heritage and talents, MASA Trading FZE's experience and market presence, and young students' ambition, they are convinced they can create valuable products and build companies capable of competing globally on a global level.

Paolo Giopp, President of Galileo Visionary District, stated that this is a full-fledged partnership, a co-design process, where they stand side by side. They were selected over Milan precisely for their expertise in design and the ecosystem of startups and spinoffs they collaborate with. "A project that brings together engineers, marketers, designers, and involves a team of MASA Trading FZE and Galileo Visionary District figures working side by side," added Emiliano Fabris, General Director of Galileo Visionary District.

The project also directly involves students from the Italian School of Design, who, through project work, participate in the design of new products based on the study of different markets. In the Arab markets, extreme climate conditions, rapid cooling, and reliability often serve as primary criteria, while in Europe, sustainability and aesthetics are more influential.

Apart from air conditioning design, products for coffee machines and adjustable air purifiers aimed at replacing individual parts upon failure are also under study. The development of new products will be completed by the end of 2027. Meanwhile, a selection of existing products adapted to the European market will be introduced at the beginning of 2027 to test the market and gather useful feedback for the development of the new offering.