From colour separation house to creative producer: Allegro Print finds its niche with experimentation
The printing company’s clientele tends to be craftier and more particular about quality
Allegro Print, a printing company based in Singapore, has evolved over its 27-year history to become an innovative and creative producer. The company faced several crises, such as the obsolescence of its color separation business, technological disruptions, and the impact of the Covid-19 pandemic. Despite these challenges, each crisis presented opportunities for Allegro to experiment and find its niche.
Executive director Ho Yeow Liang stated that many creative designers approached Allegro for crafty books and projects, leading the company to become known in the market for such work. Today, Allegro offers a range of services beyond commercial printing, including the production of displays, books, and wallpapers for clients such as museums, government agencies, and independent magazines.
With a focus on high-quality but smaller print runs, Allegro specializes in printing on various substrates like acrylic and fabric, making it more than just a print manufacturer. They have become a print consultant, providing innovative solutions to clients with unique and unconventional printing needs.
Allegro's success can be attributed to its willingness to try new things, strong relationships with clients, trust, and curiosity. The company has also expanded its presence with three e-commerce brands: Oolors, Offcut, and All-Book-S. These brands focus on custom stationery, leftover paper products, and independent publishers' books, respectively. Through experimentation, Allegro has found its unique position in the market, standing out as an innovative and creative producer in Singapore's printing industry.
Written by urgent.news from The Business Times - Singapore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
