French food brands target health-conscious Koreans at Seoul showcase
French food and beverage brands gathered in Seoul to court health-conscious Korean consumers, with a record 19 companies taking part in Business France’s Food Experience 2026 exhibition at the French ambassador’s residence and the Kim Chung-up Pavilion, Monday. Now in its fifth year, Food Experience is a business-to-business event connecting French companies with Korean importers, distributors…
French food and beverage companies converged in Seoul to engage with health-conscious Korean consumers at the Food Experience 2026 exhibition, marking its fifth year and attendance of a record 19 brands. Organized by Business France, the event unfolded at the French ambassador's residence and the Kim Chung-up Pavilion, aligning with the 140th anniversary of diplomatic relations between the two nations.
This year's showcase highlighted brands from Occitania, a prominent food-producing region in southern France, known for its varied landscapes and agricultural bounty. Among the participants was Gopy, a beverage brand offering ginger drinks as a milder alternative to traditional Korean ginger. Anisa Maleck, Gopy's export manager, emphasized the brand's positioning as a fashionable choice in the French market.
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- French food brands target health-conscious Koreans at Seoul showcase koreatimes.co.kr