E-Land Sets Two Guinness Collection Records

E-Land Group has earned a place in Guinness World Records for its extensive collection, spanning fashion, music, film, sports, and art. This monumental collection, amassed over 30 years since 1995, has now been officially recognized as the largest in scale globally. The achievement marks the first time a South Korean company has earned a Guinness record through its own collection.

At a ceremony held at E-Land Global R&D Center in Gangseo District, Seoul, on October 28th, the company celebrated this milestone. Notable guests included Son Min-young, a Guinness World Records adjudicator, Han Woo-seok, head of E-Land Museum, and Seo Young-hee, chief director of E-Land Museum. They participated in the certificate presentation and an exclusive archive tour.

The collection comprises 7,816 travel bags and 4,674 bookends. This dual distinction as the world's largest collection in both categories is a remarkable feat for a single company. E-Land's dedication to creating a comprehensive source of inspiration and research for designers has driven this extensive collection-building effort. The company currently holds over 1 million items in its collection, encompassing diverse fields.

Following the ceremony, E-Land unveiled its storage facilities on Basement Levels 1 and 2 of the Global R&D Center to the public. Visitors were able to see firsthand the vastness of the collection and explore the origins of E-Land's fashion research. With this Guinness recognition, the company intends to progressively reveal its collection to the public.

E-Land Group has set an ambitious goal of pursuing Guinness World Records in up to 30 categories. An E-Land Group official expressed the significance of this recognition, stating that it underscores the importance of the 30-year archive and the company's commitment to nurturing the E-Land Global R&D Center as a premier fashion R&D hub.