Delhi Liquor Booking App Expands Access To iOS Users, Aims To Curb Brand Pushing At Retail Stores

New Delhi, October 28 -- The permission for the online liquor booking app was granted by the previous government in 2024 to ensure transparency and prevent brand pushing at retail sales, the Delhi State Industrial Infrastructure Development Corporation (DSIIDC) announced on Wednesday. The Delhi Liquor Booking app was launched after necessary trials, allowing customers to book liquor and pick it up from DSIIDC's vending stores.

The app was made available to iOS users in September 2025 through a QR-code-enabled micro-site, ensuring platform neutrality. In its first year of launch, the app facilitated 3,629 transactions worth around Rs 13 lakh of liquor sales under the 2025-26 financial year. This year, approximately Rs 30 lakh worth of liquor bottles have been sold in 10,730 transactions.

Customers can check stock online, book, and pay digitally to avoid brand pushing, with the order to be picked up from the respective store upon confirmation and verification. Home delivery of the booked liquor is not available, but cancellations before pickup are allowed. All users must verify they are above the legal drinking age of 25 years to use the app.

The app aims to reduce crowds outside liquor stores, which can lead to law and order issues. Four DSIIDC corporations manage over 700 retail liquor stores in Delhi, and the online booking facility is currently available at more than 200 of these stores. One person can possess a maximum of 9 litres of whisky and 18 litres of beer, and there is no provision for returning the liquor sold or picked up by a consumer, except in certain cases.