Crumbl cookies store closures: List of shuttered locations grows in 2026 as viral chain faces headwinds
It’s hard to think of a more viral dessert chain in the past several years than Crumbl. The cookie shop, known for its rotating menu and massive, pricey, calorie-packed cookies, has seen major success (and expansion), thanks in part to its presence on TikTok . The brand has built a huge fanbase since its founding in 2017. But as Fast Company previously reported, 2026 has been hard on Crumbl ,…
In 2026, the popular viral cookie chain Crumbl has faced numerous store closures, with over 60 locations reportedly shutting down. This surge in closures follows a challenging year for the brand, marked by declining sales, cost-conscious consumers, and failed attempts at new products like "dirty soda." Crumbl, which gained massive popularity since its founding in 2017, had a significant expansion in recent years, growing from 326 stores in 2021 to 1,103 locations by the end of 2025.
However, the company has also seen a decline in sales, with internal documents indicating a 70% decrease in sales compared to two years prior. The founder's announced departure in May 2026 further adds to the uncertainty surrounding the company's future. As of October 14, 2026, CrumblCookieFlavors, a fan site dedicated to the chain, has confirmed that 61 Crumbl locations have permanently closed across various states in the US.
These closures include cities such as Montgomery, California; Milford, Florida; and Lawndale, New Jersey, among others. Despite Crumbl's previous expansion efforts, the company appears to be struggling, with store traffic reportedly down 32% year-over-year in August 2026, according to Placer.ai data. The exact locations of the closures are still being verified by CrumblCookieFlavors, which cross-references media reports, review sites like Yelp, and the company's own website.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
