Car manufacturers in the Far East: Focus on new markets - Volkswagen is changing its China strategy
Volkswagen long emphasized in China that it was producing for the Chinese market. Initially, the Wolfsburg-based company did not want to export its China cars. But this is now changing - but why?
Volkswagen is changing its China strategy to "In China, Beyond China" as the Chinese car market weakens and competition from China increases abroad. The company plans to use technology developed in China to export cars to new markets in South Asia, southern Africa, and South America through its joint ventures. Volkswagen already exports vehicles from China to the Middle East, Kazakhstan, and Uzbekistan, and aims to have South America adopt China-developed technologies in its local portfolio by the end of the decade.
The company's China business has been struggling, with sales down 38.5% to 405,800 cars in the third quarter.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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