As AI agents reshape the web, Google opens Gemini and Search to more apps
A new developer platform will let businesses bring their services to Google's AI experiences, potentially changing how consumers discover and use apps.
Google has unveiled plans to expand access to its Connected Apps Platform, enabling businesses to integrate their applications with its AI experiences in Search and Gemini. This platform, introduced earlier this year, allows users to securely connect popular third-party services and utilize them for specific actions. For example, users could link Canva for flyer design or YouTube Music to create playlists.
Other AI services, such as ChatGPT and Meta's Muse, have also explored similar concepts. However, the success of such integrations depends on the availability of a wide range of connected apps. To address this, Google is opening its platform to any business or developer interested in reaching users through Search or Gemini. They can submit their own connected apps for performance monitoring.
Currently, the platform is in beta for U.S. developers, who can build and submit apps using the cloud-hosted MCP (Model Context Protocol) server or Android MCP via the AppFunctions APIs. Developers can then register, test, and submit their apps through the Google Connected Console. Developers have the option to make their apps available via Search, the Gemini app, or both.
Upon launching, developers can track metrics like traffic, latency, and error rates while maintaining control over their brand identity, such as logos and authenticated accounts. Similar to how SEO helps companies appear in search engine rankings, this could be an initial step for businesses aiming to increase their visibility to users on the agentic web.
Google already boasts over 50 Connected Apps in Gemini, including partnerships with Adobe, Experian, Localiza, Peloton, and others, in addition to its extensive suite of services, from Workplace and Photos to YouTube Music and Google Home. These apps will soon be available on Google Search.
The Connected Apps platform is currently in public preview for U.S. developers who sign up for the waitlist. Google has not specified when it will become more widely accessible.
Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
