Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

Apple introduced the M6 MacBook Pro and iMac on Tuesday, highlighting the faster performance of these new devices. The 14-inch MacBook Pro and iMac both feature the latest M6 chip, with Apple touting up to 30% faster graphics and up to 25% faster AI performance compared to their predecessors. Pricing for the 14-inch MacBook Pro starts at $1,999, while the iMac begins at $1,499. Customers can pre-order both products starting Wednesday in 35 countries and regions, including the US, with availability beginning November 6.

Apple emphasized the extended battery life of the new MacBook Pro, boasting up to 24 hours of usage - the longest among Macs. The M6 MacBook Pro and iMac are part of Apple's strategy to accelerate on-device AI performance. Notably, the new iMac delivers up to five times faster on-device AI compared to its M4 counterpart. Apple's announcement precedes a "Pro and tell" event on October 28 in Los Angeles, which Bloomberg News suggests will introduce Apple's first touch-screen MacBook Pro.