A former CNN executive wants to take on YouTube with his own app
The startup world is littered with companies that tried to become the next YouTube. Andrew Morse is trying it again with his startup.
Andrew Morse, a former executive at CNN, is co-founding Phareo, a startup aimed at providing an app for creators and consumers alike. With a background in digital media and local news, Morse is attempting to tackle the issue of content creators being undercompensated by platforms like YouTube and TikTok. Phareo's unique selling point is its AI-powered discovery engine, which aims to deliver exclusive content to viewers while giving creators the incentive to produce more content for the platform.
Morse plans to launch Phareo in January with an initial group of 25 creators, starting as a free, ad-supported service before potentially offering a paid tier.
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