10-12 carvings, hand-painted 3D details: The work behind Anirudh Ravichander, Kavya Maran’s viral wedding invite

Anirudh Ravichander and Kavya Maran's wedding invitation, with its ivory-and-powder-blue palette and intricate carvings, has captivated the internet. The couple sought a classic and timeless design, without personal details to ensure guests would cherish the box after the wedding. Designer Ranjani Iyengar of Pink Whistle Man spent nearly four months creating the invitation, facing challenges and using materials sourced from multiple places.

The design process began with a green-and-pink box she had made for herself, which the couple liked. Iyengar then added 3D elements to create an immersive experience. The invitation is hand-painted and made of wood, featuring 10-12 individual carvings attached and hand-painted. The process takes roughly two to five hours per invitation.

The couple and their families were involved in decision-making, which helped expedite the process. The invitation, a limited edition, is difficult to replicate due to the specific materials used.