Why the new Lego x Daft Punk collab makes perfect sense
Lego recently announced that Daft Punk, the French electronic duo that split up in 2021, is entering the Lego universe in a partnership that spans “product, content and brand experiences.” What the brick is this, you ask? Yet another damn licensing deal , now absurdly mashed up with a defunct electronica band? As much as I dislike Lego’s reliance on IP licensing, this one makes all the sense in…
We haven't written up this one. Fast Company has the full story — the link below goes straight to it.
