Why is a giant hand appearing on X? Heres what users are seeing.
X users are seeing a giant pointing hand directing them toward the Promote button while drafting posts. Here’s what we know about the prompt.
A giant hand appearing on the X platform is grabbing users' attention, prompting them to take notice of the Promote button. Users have been sharing screenshots of the hand, which appears while composing posts and points towards the button offering paid promotion. This animated hand seems to be a new feature X has rolled out recently.
The hand's appearance is unsettling for some users, likening it to a Halloween prank or being "physically assaulted" by the algorithm. One Grok AI, working for X, described it as a new prompt encouraging users to pay for extra reach. The hand has been seen on both iOS and Android devices, with some users not encountering it yet.
The hand's emergence coincides with a leadership change at X, with Peter Sellis joining the company to lead product development. While the hand's purpose is to draw attention to the Promote button, it remains unclear whether it will lead to more users opting for paid promotion or if it's just a temporary glitch.
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