Thailand to require ID verification for social media ads from 1 Nov

Starting from November 1st, Thailand will introduce a new "No ID, No Ads" policy requiring identity verification for paid social media advertisements. This initiative aims to combat online scams targeting audiences in the country. The rules apply to Thai and foreign advertisers with platforms that meet the criteria set out by the Electronic Transactions Commission's notification.

The policy covers major platforms like Facebook, Instagram, TikTok, and other services meeting the specified criteria. Both Thai and foreign advertisers will need to undergo verification, with foreign identification documents accepted and various verification methods allowed, provided they meet the prescribed standards. Advertisers verified previously within a year may not need to repeat the process.

Platforms must retain advertiser information for at least 90 days post-advertising service and collect information on the payer when different from the advertiser. Non-compliance could result in shared liability for scam losses. The aim is to facilitate authorities' ability to identify perpetrators of fraudulent ads and investigate online scams.

However, successful verification does not imply state endorsement of the advertisement, product, or seller. Businesses, online retailers, and agencies are advised to review their advertising account status and prepare required documents before the deadline. The Digital Economy and Society Ministry and the Electronic Transactions Development Agency are assisting platforms and SMEs in understanding and preparing for the policy's implementation.