Target has added another red to its palette
Brands like Target put a lot of care into choosing a defining color, but a shade that works in one context might not suit all situations.
Target, the well-known retailer, has recently expanded its color palette by introducing a new shade called Cherry Stain. This hue has been chosen for its suitability in various contexts, as explained by Michelle Mesenburg, Target's chief brand officer. The new color was implemented to provide a balance to the strong red used in the retailer's logo and other elements, particularly evident in their SoHo location in New York.
Initially, the pure red color was overpowering, so the design team introduced Cherry Stain to temper the intensity. In the newly launched Beauty Studio department, Cherry Stain is prominently featured, creating a more inviting atmosphere. The company plans to incorporate this shade into more aspects of their branding, such as logos, where it blends with the traditional Pantone 186 red.
This move signifies an evolution in Target's brand identity, aiming to create a more harmonious and versatile color scheme across their stores and products.
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